THE PLANT STORE
Website Design
2020
THE CHALLENGE
Design concept of an ecommerce website; keeping it contemporary and ensuring the site has a good user journey on different devices. Making sure the navigation is clear and that the user can find all the products easily.
THE APPROACH
I started off by confirming the target audience and establish paint points which I had to solve. I created a sitemap and put down my initial ideas on paper, deciding on how the user journey would work. I cleaned up the design when creating the wireframes, before adding the visual elements in the interactive prototypes.
THE RESULT
Responsive website with a contemporary look
Clear navigation throughout the site, that delivers an engaging user experience, making it easier for the user to shop online
A clear, intuitive menu and a clean and engaging layout
Frida Hellberg 