SCENCE SKINCARE
Brand Refresh, Website Design
2019
www.scence.co.uk
THE CHALLENGE
Redesign of the website to improve the look and make sure the site had a good user journey on different devices. The old site was confusing and not responsive, so improving the navigation and making sure the user could find all the products easily was of high importance.
THE APPROACH
Firstly I created wireframes with layout and navigation suggestions, the client received these together with the sitemap.
I then added visual elements, improved hierarchy in the navigation and text content with interactive prototypes through Invision. This way they could see how the real experience and flow would be.
THE RESULT
Responsive website with a contemporary look
Clearer navigation throughout the site, that now delivers a more engaging user experience, making it easier for the user to shop online
Clear and consistent branding used throughout the site for a strong, cohesive brand presence
Frida Hellberg 