PENROSE SAILS
Branding
2019
THE BRIEF
Re-branding for sailmakers Penrose Sails. Their previous logo included a triangle representing a sail, which they were keen to keep. They also wanted to keep their colours close to the marine industry; blue and grey.
BRANDING CONCEPTS
3 initial branding concepts, all incorporating the triangle in different ways,
PRIMARY & SECONDARY LOGOS
Frida Hellberg 